Philly Wine Week
GRAPHIC DESIGN
CLIENT: Philly Wine Cru
PROJECT(S): 2017, 2018, 2019 & 2020 Event Collateral
SCOPE OF WORK: print & digital promotional-marketing graphic design, event collateral & physical asset design, information design, illustration, layout, copywriting, client & sponsor logo management
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Strategy & Details:
Philly Wine Week is an annual week-long event taking place at over 60 participating bars and restaurants all over Philadelphia. The event culminates in a ticketed public ‘Opening Corks’ party/portfolio tasting featuring wine makers, purveyors and distributors.
Utilizing the client’s preexisting logo, I created each year’s visual theme, from which I designed all of PWW’s cohesive promotional-marketing collateral in print formats circulated and displayed throughout the city, and digital formats utilized and shared on various media channels/platforms.
For the Opening Corks parties, I was asked to design step-and-repeat backdrops, table signage, banners and a custom hand-drawn floor plan map. For B2B marketing materials, I designed and updated the yearly review infographics and sponsorship proposal used for pitch decks and vendor/sponsor acquisition.
